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Envisionage SS'26

Collective Belongings

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RE-CORE AW 25/26

Reimagining Tomorrow

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MASTERY RESONANCE SS '25

Echoes of Transformation

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REVIVISCENCE AW 24-25

Uncover Authenticity

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BLUE COALESCENCE SS'24

Leading the Change

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TOGETHERNESS AW '23/24

unified emotions

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BLUEVASION SS'23

Unlocked Boundaries

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SEQUENCY AW 22/23

Tomorrow's Code

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LOXODROME AW 21/22

The Indigo Route

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Sensoria Rise SS '20

The Blue Intelligence

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What’s Going On

Lee, Alpha Industries Partner on Updated Workwear Capsule

Lee and Alpha Industries have teamed to celebrate their shared history in workwear and Americana through a special capsule collection. The eight-piece Alpha x Lee capsule offers a contemporary update on military-inspired styles with reimagined takes on Alpha’s signature MA-1 Bomber Jacket that is now 60 years old with one side a solid dark indigo denim and the reverse an indigo stripe.

Diesel's Glenn Martens to collaborate with H&M

Glenn Martens has been revealed as the next designer to take on a collaboration with H&M. The Belgian creative director of denim specialist Diesel and the Swedish fashion retailer are joining forces for a collection to be released in autumn 2025, H&M announced on Thursday.

Levi's launches jeans fit guide on Amazon Alexa

Denim and lifestyle brand Levi’s is looking to leverage the power of conversational commerce with a new industry-first innovative jeans fit guide with Amazon Alexa. The fit guide on Alexa is exclusive to Germany until the end of December and aims to bolster Levi’s direct-to-consumer-first strategy by focusing on reimagining the online shopping experience through the holiday season.

H&M Group partners with Lightsource bp to build solar farm in Texas

H&M Group has announced a large-scale project with Lightsource bp, a wholly owned subsidiary of BP Plc and Europe's largest solar energy developer. This project involves the construction of a solar farm in the US state of Texas, which will contribute to the energy supply for H&M's global commercial operations. The initiative forms part of the Swedish fashion group's climate goals.

Zara Owner Donates 100 Million Euro in Flooding Aid

The donation will help social services departments of the town councils affected by the recent flooding in Spain to alleviate the affected citizens' most pressing needs.

The Debrief | Why Some Sports Win Big in Fashion — and Others Don’t

Senior correspondent Sheena Butler-Young and executive editor Brian Baskin are joined by BoF sports correspondent Daniel-Yaw Miller to examine how luxury brands are tapping into the world of sports, from football and Formula 1 to women’s basketball.